More revenue from every visitor, every campaign, every season.
E-commerce marketing requires a different discipline from lead generation. The funnel is shorter, the intent signals are stronger, the margin pressure is higher, and the seasonal swings are more extreme. Every channel — Google Shopping, Meta catalogue ads, email flows, SEO category pages, influencer gifting — has to be calibrated against margin, not just revenue. We run e-commerce marketing programmes that treat unit economics seriously: the goal isn't revenue maximisation, it's profitable revenue maximisation. We build the channel mix, creative calendar, and automation architecture to drive consistent monthly growth and peak-season performance — with the attribution model to know what's actually working.
What's included
- Google Shopping & Performance Max campaigns
- Meta catalogue & dynamic product ads
- Klaviyo email flow automation (welcome, cart, win-back)
- E-commerce SEO (category pages, product schema)
- Seasonal campaign planning & execution
- Customer retention & LTV optimisation
How we deliver
- 1E-commerce marketing audit (all channels)
- 2Channel strategy with budget allocation
- 3Google Shopping & Meta catalogue setup
- 4Klaviyo automation flows (5–7 core flows)
- 5Seasonal campaign calendar
- 6Monthly revenue attribution report
Technologies we use
- Google Ads
- Google Merchant Center
- Meta Ads
- Klaviyo
- Shopify
- WooCommerce
- Google Analytics 4
- Triple Whale
- Northbeam
- Yotpo
Why Origin for E-Commerce Marketing
Profitable revenue, not just revenue maximisation
We calibrate every channel against your margin and CAC payback window. Generating revenue at a loss is easy. Generating profitable revenue requires discipline — we apply it.
Peak season planning starts 90 days out
Q4 brands that brief us in October leave money on the table. We build the creative calendar, audience warmup plan, and campaign pre-loads 90 days before the first sale date.
Blended MER, not platform ROAS
Every platform over-reports its own ROAS. We use marketing efficiency ratio — total revenue ÷ total spend — as the single north star metric that doesn't lie.
Industries we serve
“We handed Origin a ₹8 lakh monthly ad budget with a 1.9× ROAS. They restructured the Google Shopping feed, rebuilt the Meta campaigns, and set up Klaviyo flows we'd never had. Six months later we're at 4.1× ROAS and email contributes 31% of monthly revenue.”
Frequently asked questions
- What's the right channel mix for an e-commerce brand at our stage?
- It depends on your margin, average order value, and customer acquisition cost. For most brands under ₹5 crore annual revenue: Google Shopping for in-market buyers, Meta for retargeting and lookalike audiences, email for retention and LTV maximisation. As you scale, you layer in prospecting on Meta, YouTube for brand awareness, and SEO for organic category traffic. We map your current unit economics and recommend the channel mix that's profitable at your current CAC, not the mix that generates the most gross revenue.
- How do you manage Google Shopping campaigns — isn't Performance Max just automatic?
- Performance Max is partially automatic but requires significant configuration to work well: high-quality product feed (titles, descriptions, images, attributes), asset groups structured by product category, audience signals from your existing customer list and website visitors, and brand exclusions to prevent cannibalising your SEO traffic. Left unconfigured, PMax spends on brand terms and easy conversions. Properly configured, it finds incremental demand. We manage both the feed quality and the campaign structure.
- Which Klaviyo flows deliver the most revenue?
- In order: abandoned cart (highest revenue per recipient, because the intent is proven), welcome series (highest volume, sets the relationship), browse abandonment (lower volume but high intent), post-purchase (upsell and cross-sell, plus review collection), and win-back (recovering lapsed customers is cheaper than acquiring new ones). Every e-commerce programme we run has all five as a minimum. The setup investment pays back within 30 days for most brands.
- How do you plan for Black Friday and peak season?
- 90 days out. Creative production, inventory alignment, campaign pre-loading, email list warming, and audience building all need to happen before November. We build a peak season calendar that schedules every deliverable backward from the sale dates, with contingency for creative delays. Brands that start peak season planning in October miss the full opportunity. We also test during lower-stakes periods — August campaigns inform October strategy.
- How do you measure true marketing ROI with so many overlapping channels?
- Multi-touch attribution. Platform-reported ROAS is always overstated — Meta and Google both take credit for the same conversion. We use a blended model: platform-reported ROAS as a directional signal, incrementality testing to understand true channel contribution, and a business-level metric (MER — marketing efficiency ratio: total revenue ÷ total ad spend) as the north star. Tools like Triple Whale or Northbeam add granularity. The goal is a clear view of which spend is generating profitable incremental revenue.