Loads in under 2 seconds. Checks out in under 60.
Every 100ms of load time costs you conversion. Every extra step in checkout costs you orders. We build e-commerce stores optimised for the two things that actually drive revenue: speed and a frictionless path to purchase. Whether you're on Shopify and hitting its limits, running WooCommerce on creaking infrastructure, or building headless from scratch — we've done it and we know the pitfalls.
What's included
- Shopify development — custom themes, sections, and app stacks
- Headless commerce with Next.js and Shopify, Medusa, or Commerce.js
- WooCommerce development and performance optimisation
- Multi-vendor marketplace development with Stripe Connect
- Platform migrations with zero-downtime cutover and full SEO redirect mapping
- Conversion rate optimisation — data-led A/B testing and checkout improvement
- ERP and warehouse management system integration
- B2B e-commerce portals with custom pricing and trade account workflows
How we deliver
- 1Store architecture document and technology selection rationale
- 2Fully built storefront with product, collection, cart, and checkout flows
- 3Payment gateway, shipping, and tax configuration
- 4Performance benchmark report with Lighthouse scores pre-launch
- 5ERP or WMS integration where required
- 630-day post-launch support and monitoring
Technologies we use
- Next.js
- Shopify
- Shopify Hydrogen
- Medusa
- WooCommerce
- Stripe
- Razorpay
- Algolia
- Sanity
- Klaviyo
- Vercel
Why Origin for E-Commerce Development
Speed is a conversion feature, not a nice-to-have
Every architectural decision is evaluated against page speed. We don't ship stores with LCP over 2.5s — it's a hard rule, not a guideline.
Conversion-tested before launch
We run session recording and funnel analysis on your staging environment before go-live. Checkout friction is fixed in staging, not discovered after launch.
ERP and warehouse integrations we've actually built
NetSuite, SAP, Unicommerce, Increff — we know how these systems behave, including the edge cases that only appear after 10,000 orders.
How we can work together
Choose the engagement model that fits your situation.
Fixed Build
Complete store build — architecture, design, development, integrations, and launch — delivered to a fixed scope and price.
Best for: New stores or full rebuilds with defined requirements
Growth Retainer
Monthly sprint-based development of new features, landing pages, and optimisations as your catalogue and marketing needs evolve.
Best for: Growing stores that need continuous development and CRO
Platform Migration
Phased migration from your current platform (WooCommerce, Magento, custom) to a modern headless or Shopify stack — store stays live throughout.
Best for: Businesses outgrowing their current platform without disrupting operations
Industries we serve
“Our old WooCommerce store took 8 seconds to load on mobile and crashed every Black Friday. The new headless build loads in 1.4 seconds and handled our biggest sale day without a single hiccup.”
Frequently asked questions
- Should we use Shopify or build a custom storefront?
- Shopify for most brands: it handles payments, fulfilment integrations, and the operational side well, and Shopify Hydrogen lets you build a custom frontend without losing those benefits. Custom headless (Medusa + Next.js) makes sense when you have complex pricing logic, non-standard fulfilment, or B2B buying flows that Shopify can't model. We'll map your requirements against both options and give you a concrete recommendation.
- How do you handle high-traffic events like sales and launches?
- Load testing before the event, edge caching for product and collection pages, queue-based checkout to prevent overselling, and pre-scaled infrastructure with headroom. We also run a pre-event checklist and stay on standby during the peak window. The sites that go down during Black Friday do so because nobody tested them at 10× normal traffic. We test them.
- Can you integrate with our ERP or warehouse management system?
- Yes. Inventory sync, order routing, fulfilment status updates, and returns processing are all integrations we've built — against NetSuite, SAP, Unicommerce, Increff, and bespoke warehouse systems. The integration approach depends on what APIs your systems expose: real-time webhooks where possible, scheduled sync where not.
- How do you approach conversion rate optimisation?
- We start with the data: session recordings, funnel drop-off analysis, and heatmaps to find where users are leaving. Then we form hypotheses and test them — page speed improvements, checkout step reduction, product page layout changes, trust signals. We don't guess about what will improve conversion; we measure it.
- We're on Shopify but want a custom frontend — can you migrate us to headless?
- Yes. Shopify as backend (inventory, payments, orders) with a Next.js frontend via the Storefront API is a well-trodden path. You keep the Shopify admin your team knows, get full control over the frontend experience, and typically see significant speed improvements. We manage the migration in phases so the store stays live throughout.
Specialisations
Dive deeper into specific areas of E-Commerce Development.
Shopify Development
Custom Shopify stores that convert — without fighting the platform.
Headless Commerce Development
Full control over the frontend. Backend reliability you don't have to build.
WooCommerce Development
WooCommerce built properly — fast, secure, and stable under load.
Multi-Vendor Marketplace Development
A marketplace where sellers onboard themselves and buyers trust the brand.
E-Commerce Platform Migration
Move platforms without losing rankings, orders, or revenue.
E-Commerce CRO & Performance
More revenue from the traffic you already have.
E-Commerce ERP & Warehouse Integration
Inventory, orders, and fulfilment in sync — automatically.
B2B E-Commerce Development
Self-serve ordering for your wholesale and trade buyers.