Move platforms without losing rankings, orders, or revenue.
Platform migrations are high-risk if done badly — lost SEO rankings, broken redirects, missing order history, and checkout downtime during a peak window. We migrate e-commerce stores between platforms (WooCommerce → Shopify, Magento → headless, Shopify → Medusa) with a phased approach: migrate data first, build on the new platform in parallel, and cut over with zero downtime and full redirect mapping.
What's included
- Platform assessment and migration strategy with timeline and risk map
- Full data migration: products, variants, images, customers, order history
- 301 redirect mapping for every URL that changes — no SEO dropped
- New storefront built in parallel while existing store stays live
- Staging environment for full QA before cutover
- Zero-downtime cutover with DNS-level traffic switching
- Post-migration monitoring for 404s, ranking drops, and checkout errors
- Team training on the new platform's admin and workflows
How we deliver
- 1Migration audit: data inventory, URL map, and risk assessment
- 2Data migration scripts with validation checksums
- 3Complete redirect map (old URL → new URL for every page)
- 4New storefront fully built and QA'd before cutover
- 5Zero-downtime cutover runbook with rollback plan
- 630-day post-migration monitoring report
Technologies we use
- Shopify
- WooCommerce
- Magento
- Next.js
- Medusa
- Python migration scripts
- Cloudflare
- Google Search Console
Why Origin for E-Commerce Platform Migration
SEO-first redirect strategy — no rankings dropped
We map every single URL on the existing store before we build anything. Every product, collection, blog post, and tag page gets a 301 redirect. We verify in Google Search Console and monitor for ranking drops for 30 days post-launch.
Complete data migration with validation
Products, variants, pricing, inventory, customer accounts, and order history — all migrated with checksums to validate completeness. We don't accept 'close enough' on data migration.
Parallel build — existing store runs until the new one is ready
The new storefront is built and fully tested before the old one is touched. Cutover is a DNS switch with immediate rollback capability — not a moment where both systems are half-operational.
Industries we serve
“We'd been putting off migrating from Magento for three years because we were terrified of losing our SEO. Origin mapped every URL, did the migration in parallel, and we launched with zero downtime. Our organic traffic was higher in month two than before the migration.”
Frequently asked questions
- How do you handle SEO during a platform migration?
- Before building anything, we crawl the existing store and map every URL. Every URL that changes gets a 301 redirect to the most relevant URL on the new store. We submit updated sitemaps to Google Search Console, monitor index coverage, and track ranking changes for 30 days post-launch — with a clear protocol for investigating any drops that exceed expected variance.
- Can you migrate order history and customer accounts?
- Yes for most platforms. Products and orders migrate completely. Customer account migration depends on the platform: Shopify accepts customer imports but passwords can't transfer (customers reset via email). Order history is imported as read-only records — customers can see past orders but can't reorder directly from them without recreating the cart.
- How long does a migration take?
- Depends on catalogue size and complexity. A straightforward WooCommerce → Shopify migration for a store with 500 products and no custom integrations: 6–8 weeks. A Magento store with 20,000 SKUs, custom pricing, ERP integration, and a headless destination: 4–6 months. We give you a detailed timeline after the initial audit.