Self-serve ordering for your wholesale and trade buyers.
B2B buying is structurally different from B2C: customer-specific pricing, purchase order workflows, minimum order quantities, account-level credit terms, multi-buyer accounts, and approval workflows before orders are confirmed. Most e-commerce platforms don't model these natively. We build B2B portals — on Shopify B2B, custom headless, or standalone — that handle the operational complexity of trade buying without your sales team manually processing every order.
What's included
- Customer-specific pricing tiers and account-level price lists
- Purchase order workflow with approval and reference number support
- Net payment terms (Net 30, Net 60) with invoice generation
- Minimum order quantity and minimum order value enforcement
- Multi-buyer account with sub-user management and role-based ordering limits
- Bulk ordering: CSV upload and quick-order pad
- Trade account registration with approval workflow
- Sales rep portal for placing orders on behalf of customers
How we deliver
- 1B2B portal architecture with pricing and account data model
- 2Buyer-facing storefront with account dashboard and order management
- 3Admin portal for account management, pricing, and order approval
- 4ERP integration for pricing, credit limits, and order routing
- 5Payment gateway setup for trade terms (invoicing, credit card, BNPL)
- 6Buyer onboarding documentation and training for your sales team
Technologies we use
- Shopify B2B
- Next.js
- Node.js
- PostgreSQL
- Stripe
- NetSuite
- TypeScript
- Prisma
- AWS
- PDF generation
Why Origin for B2B E-Commerce Development
Pricing logic that handles real B2B complexity
B2B pricing isn't just 'discount per tier.' It's customer-specific price lists, product category exceptions, volume breaks, promotional overrides, and currency handling for international accounts. We model the real complexity rather than a simplified version.
Designed for how buyers actually buy
B2B buyers don't browse like consumers — they know what they want and want to order quickly. Bulk ordering pads, saved order lists, reorder-from-history, and CSV upload are table stakes. We design for the experienced buyer, not the first-time visitor.
Account and credit term security that accounts payable trusts
Credit limits, account holds, payment term verification, and invoice generation need to be reliable — accounts payable teams don't forgive errors. We build payment and invoicing workflows that your finance team can audit.
Industries we serve
“We had 400 trade customers ordering by phone and email. Our customer service team was spending 60% of their time processing orders. The B2B portal Origin built handles 85% of orders automatically. Our CS team now focuses on relationships, not order entry.”
Frequently asked questions
- Should we use Shopify B2B or build custom?
- Shopify B2B (available on Shopify Plus) handles customer-specific price lists, payment terms, purchase orders, and company accounts well if your requirements fit within those workflows. Custom build is better when: you need approval workflows before orders confirm, you have complex multi-level account hierarchies, your pricing logic is more sophisticated than Shopify's price list model, or you need deep ERP integration for credit limits and terms.
- How do we handle customers with credit terms (Net 30, Net 60)?
- Several approaches depending on your risk tolerance: invoice generation with manual payment reconciliation (low tech, high admin), direct ERP integration where your ERP holds credit limits and the portal checks against them before confirming orders, or a BNPL provider (Trade Ledger, Hokodo) that underwrites the credit risk so you get paid immediately. We'll recommend based on your finance team's workflow.
- Our sales reps currently manage orders manually. How do we migrate them?
- Phased approach: the portal launches for new orders, sales reps get a rep-login that lets them place orders on behalf of customers (with visibility of that customer's pricing and order history), and historical orders are imported so buyers can see their purchase history from day one. Reps transition from order-takers to account managers — which is where their time is better spent.