Content managed once. Delivered everywhere.
Traditional CMS platforms tie your content to their rendering layer — change the front end, change everything. A headless CMS decouples content from presentation: your editors manage content once, and it's delivered via API to your website, mobile app, digital signage, email templates, or any other channel you build next. We architect and implement headless CMS setups on Sanity, Contentful, and Strapi — with content models designed for how editorial teams actually work, and front-end integrations that achieve 90+ PageSpeed scores.
What's included
- Content model architecture & schema design
- Sanity, Contentful & Strapi implementation
- Real-time preview & live editing
- Multi-channel content delivery via API
- Role-based editorial workflows
- Migration from legacy CMS platforms
How we deliver
- 1Content audit & architecture workshop
- 2CMS platform selection recommendation
- 3Content model design & implementation
- 4Front-end integration & preview setup
- 5Editor training & documentation
- 6Migration from existing CMS
Technologies we use
- Sanity
- Contentful
- Strapi
- Next.js
- TypeScript
- GROQ
- GraphQL
- Vercel
- Cloudflare
- Webhooks
Why Origin for Headless CMS Development
Content models designed for editors, not developers
A headless CMS with a developer-designed schema is still painful to use. We model content around editorial workflows first — the technical implementation follows from how your team thinks about content.
Real-time preview from day one
Editors should never publish blind. We implement Next.js draft mode and live preview in every headless project so the editing experience is as visual as traditional page builders — without the performance cost.
Migration without content loss
Every CMS migration we run uses automated scripts with manual QA gates. We map every content type, validate every migrated record, and preserve URL structures for SEO. Zero content loss is not a stretch goal — it's the standard.
Industries we serve
“We had three websites, an app, and a kiosk system all showing different product information. Origin moved us to a headless Sanity setup — now editors update content once and it flows everywhere. The time saving is enormous.”
Frequently asked questions
- Which headless CMS should we use — Sanity, Contentful, or Strapi?
- Sanity is our default: the best real-time editing experience, a flexible schema system, and a developer API that's genuinely pleasant to work with. Contentful works better for large teams with complex localisation and structured content workflows. Strapi is the right call when you want self-hosted, open-source, and full control over the data layer. We'll recommend based on your editorial team size, channel requirements, and whether you need cloud-managed or self-hosted.
- We're on WordPress — can we migrate to a headless CMS without losing content?
- Yes. We run a structured migration: content audit → schema mapping → automated migration scripts → manual QA on content-rich pages → redirect mapping for SEO preservation. Most content migrates accurately via script; rich text, embedded media, and complex layouts require manual review. We plan migration phases so the existing site stays live until the new one is ready.
- Can our editors still have a visual preview of the page before publishing?
- Yes. Next.js draft mode and Sanity's live preview give editors a real-time preview of exactly what the published page will look like before they hit publish. The preview updates as they type. This addresses the biggest complaint editorial teams have about headless — that they're 'editing blind'.
- How does a headless CMS handle multilingual content?
- Properly, which is the main reason enterprise clients choose headless over WordPress for international sites. Both Sanity and Contentful support internationalisation natively: field-level translations, language fallback rules, locale-specific media, and publishing workflows per language. We configure the right model for your translation workflow — whether that's an in-house team or a third-party translation service.
- What performance improvement can we expect by going headless?
- Significant. Traditional CMS platforms generate HTML on every request, often with database queries per page load. A headless setup with Next.js generates static pages at build time (or on-demand at the edge), resulting in sub-100ms response times and 90+ PageSpeed scores on sites that previously scored in the 30s and 40s.