Your brand has evolved. Your website should too.
A website ages in two ways: visually and technically. Visual aging is obvious — the design looks dated, doesn't reflect current brand positioning, and doesn't perform on mobile the way users now expect. Technical aging is less visible but more expensive: slow build times, unmaintainable code, a CMS nobody wants to use, and a performance baseline that costs you search rankings and bounce rate. We modernise both simultaneously — new visual language on a new technical foundation — so you're not redesigning again in two years.
What's included
- Full visual and technical audit
- Brand-aligned design system refresh
- Modern framework migration (Next.js)
- CMS upgrade or replacement
- SEO preservation & redirect mapping
- Zero-downtime cutover strategy
How we deliver
- 1Technical & content audit report
- 2Redesign brief & scope document
- 3New design system & component library
- 4Full responsive build on modern stack
- 5URL redirect map & SEO migration plan
- 6Staged launch & post-launch monitoring
Technologies we use
- Next.js
- TypeScript
- Tailwind CSS
- Sanity
- Contentful
- Vercel
- Cloudflare
- Google Search Console
- Ahrefs
Why Origin for Website Redesign & Modernization
SEO migration plan before any design begins
We audit rankings, map every URL, and plan the redirect strategy before writing a single line of new code. Search equity is preserved by design, not patched after launch.
Technical and visual modernisation together
Redesigning on the same old technical foundation means you'll be back in 18 months. We modernise the stack at the same time — new framework, new CMS, new infrastructure — so the result lasts.
Zero-downtime cutover, always
We plan the DNS cutover with a rollback strategy. The live site stays operational until the new one is proven. Downtime during a website migration is a planning failure — we don't have planning failures.
Industries we serve
“Our previous agency told us a redesign would take 8 months. Origin delivered in 14 weeks, preserved every search ranking, and the new site is scoring 94 on PageSpeed. We wish we'd done it two years earlier.”
Frequently asked questions
- How do you ensure we don't lose search rankings during a redesign?
- A pre-launch SEO audit establishes a baseline: current rankings, indexed URLs, and backlink profile. We then build a full URL redirect map (301s from every old URL to its new equivalent), preserve heading hierarchy and on-page copy for high-ranking pages, and submit updated sitemaps immediately post-launch. We monitor rankings for 30 days post-launch and address any anomalies. Traffic drops in the first week are normal; persistent losses are not, and we respond to them.
- How long does a full website redesign typically take?
- 10–20 weeks depending on site size, number of unique templates, and how much of the content needs to be migrated or rewritten. The phases: audit (1–2 weeks), design (3–4 weeks), build (4–8 weeks), content migration (2–3 weeks), QA and launch (1–2 weeks). Discovery and design phases are where timelines most commonly extend — usually because stakeholder alignment takes longer than expected.
- Can you redesign the site while keeping the existing one live?
- Yes — this is standard. We build the new site in a staging environment completely separate from the live site. The live site stays fully operational throughout. The cutover is a DNS switch that we plan and execute with you, typically in a low-traffic window. Rollback is always available if anything unexpected happens.
- We have 500+ pages — do you redesign all of them?
- We identify how many distinct page templates your content actually requires — most 500-page sites need 6–10 templates. We design and build the templates, then apply them to all pages. Content migration and QA for high-volume sites is planned in phases so the team isn't overwhelmed. We work with your team on content decisions — we can migrate accurately, but you know best what needs updating vs. what can be retired.
- What's the ROI case for a website redesign?
- The hard numbers: improved PageSpeed → lower bounce rate → more organic traffic. Better conversion flow → higher inquiry or purchase rate from existing traffic. Modern CMS → reduced developer dependency for content changes, lower operational cost. Accessibility compliance → expanded addressable audience and reduced legal exposure. We can model these against your current analytics to produce an ROI projection before you commit.