One goal. One page. Maximum conversion.
Most landing pages underperform because they're designed by committee: marketing wants everything explained, legal wants disclaimers, design wants it to look great, and the result is a page that does nothing well. We build landing pages from a different brief — what is the single action we want the visitor to take, and what is the minimum information they need to take it? Speed, clarity, and tested persuasion mechanics drive every decision. We've seen the data: pages built this way convert at multiples of what teams build themselves.
What's included
- Conversion-first information hierarchy
- Sub-second load time on mobile (LCP < 1.5s)
- A/B testing infrastructure
- Form optimisation & lead capture
- Analytics & funnel visibility
- UTM parameter tracking & attribution
How we deliver
- 1Conversion goal & audience brief
- 2Wireframe with persuasion flow
- 3High-fidelity design & copy review
- 4Production-quality responsive build
- 5Analytics & A/B testing setup
- 6Post-launch performance report
Technologies we use
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
- PostHog
- Google Analytics 4
- HubSpot
- Resend
- Zapier
Why Origin for Landing Page Development
One goal, one brief — before any design
We refuse to start design until the conversion goal and target audience are locked. Ambiguous briefs produce average pages. We make briefs precise.
Speed is a conversion mechanism
Every 100ms of load time reduces conversion. We treat sub-1.5s LCP as a requirement, not a stretch goal — and test it on real mobile devices before launch.
Testing infrastructure is part of the build
A/B testing capability, funnel analytics, and UTM attribution are wired in from day one. You start optimising from first traffic, not after a second development cycle.
Industries we serve
“We'd been running the same landing page for two years with a 1.8% conversion rate. Origin rebuilt it from scratch with a proper conversion brief. We're now at 4.3% from the same ad traffic.”
Frequently asked questions
- How is a landing page different from a regular website page?
- A landing page has one goal. No navigation, no related content links, no distractions — just the proposition, the evidence, and the call to action. Every element is designed to advance the visitor toward that one action. Regular website pages serve multiple audiences and goals; that's why they convert at fractions of what a focused landing page achieves.
- Do you write the copy or do we supply it?
- We provide a copy brief and structure based on proven conversion frameworks (AIDA, PAS, problem-solution-proof). Most clients supply a first draft and we refine it for conversion: headline hierarchy, micro-copy, objection handling, social proof placement. We can also work with a copywriter from our network if you need copy written from scratch.
- How do you set up A/B testing?
- We wire PostHog or your existing analytics stack to track meaningful conversion events (form submissions, click-throughs, time on page). A/B variants can be controlled via feature flags in the codebase, allowing you to test headlines, CTA copy, social proof formats, and page length without developer involvement for each test.
- We run paid ads — how do you handle UTM tracking and attribution?
- UTM parameters are preserved through the form submission and appended to the lead data sent to your CRM. We configure source/medium/campaign tracking so every lead generated from a landing page carries its attribution data. You'll know exactly which ad, audience, and channel is driving qualified conversions.
- How quickly can you turn around a landing page?
- Typically 5–10 business days from brief sign-off to live page. We can compress to 3 days for urgent campaigns if the brief is clear and copy is pre-supplied. Quality doesn't compress — a rushed page with weak copy and no testing setup will underperform regardless of how fast it shipped.