One goal. One page. Maximum conversion.
Most landing pages underperform because they're designed by committee: marketing wants everything explained, legal wants disclaimers, design wants it to look great, and the result is a page that does nothing well. We build landing pages from a different brief — what is the single action we want the visitor to take, and what is the minimum information they need to take it? Speed, clarity, and tested persuasion mechanics drive every decision. We've seen the data: pages built this way convert at multiples of what teams build themselves.
Most landing pages underperform because they try to do too much. A conversion-focused landing page has one goal, one audience, and the minimum information needed to get the visitor to act. Origin Softwares builds landing pages with sub-1.5-second load times, tested persuasion mechanics, and A/B testing infrastructure from day one.
What makes a landing page different from a website page?
A landing page has one goal and removes everything that does not serve that goal — no navigation menu, no related content links, no distractions. Every element is designed to advance the visitor toward a single action: filling out a form, booking a call, or making a purchase. Regular website pages serve multiple audiences and purposes, which is why they convert at fractions of what a focused landing page achieves. Origin Softwares builds landing pages with conversion frameworks (AIDA, PAS), sub-1.5-second LCP on mobile, and A/B testing wired in from launch. Dedicated landing pages with a single CTA typically convert 2–5× higher than generic homepage traffic sent to the same offer.
The problems this solves
- Ad traffic going to a generic homepage instead of a focused conversion page
- Landing pages designed by committee with too many messages and no clear CTA
- Slow page load times killing conversion before the visitor sees the content
- No A/B testing in place so page performance cannot be improved over time
- No UTM tracking so marketing cannot attribute leads to specific campaigns
- Mobile conversion rate significantly lower than desktop
Business outcomes
- 3–5x conversion lift compared to generic website pages receiving ad traffic
- Lower cost per acquisition from existing ad spend
- Clear attribution from UTM tracking showing which campaigns drive qualified leads
- Continuous improvement through A/B testing infrastructure
- Faster campaign launches with proven page templates
- Higher Quality Score in Google Ads from faster, more relevant landing pages
Who is this for?
Teams running paid acquisition
You are spending on Google Ads or social campaigns and sending traffic to pages that do not convert — a focused landing page multiplies your return on ad spend.
Product launches
A new product or feature needs a single, conversion-focused page that communicates value and captures intent.
Event and webinar promotion
Registration pages need to be fast, focused, and instrumented to measure campaign effectiveness.
Lead generation businesses
Every lead has a cost — a better-converting landing page reduces your cost per acquisition from existing traffic.
When Landing Page Development may not be the right fit
We'd rather tell you upfront than waste your time and budget.
- If you need a full multi-page website, not a single focused conversion page
- If the traffic volume is too low for A/B testing to produce statistically significant results
- If the conversion goal is not clearly defined and the audience is not identified
- If a simple form on an existing page already converts adequately
What's included
- Conversion-first information hierarchy
- Sub-second load time on mobile (LCP < 1.5s)
- A/B testing infrastructure
- Form optimisation & lead capture
- Analytics & funnel visibility
- UTM parameter tracking & attribution
How we deliver
Conversion Brief
Lock the single conversion goal, target audience, and persuasion strategy before any design.
- Conversion goal definition
- Audience and intent mapping
- Persuasion framework selection (AIDA, PAS)
- Copy brief and headline hierarchy
- Integration requirements (CRM, analytics)
Design
Design the page around the conversion flow with mobile as the primary viewport.
- Wireframe with persuasion flow
- Mobile-first UI design
- Social proof and objection handling placement
- Form design and field minimisation
- Design review against conversion brief
Build
Implement with performance and analytics as first-class requirements.
- Responsive production build
- Form integration with CRM
- Analytics event configuration
- A/B testing infrastructure setup
- UTM parameter tracking
Launch & Measure
Deploy, verify tracking, and report on performance.
- Production deployment
- End-to-end conversion tracking verification
- First-week performance report
- A/B test variant recommendations
- 30-day optimisation review
How quickly can you build a landing page?
Origin Softwares typically delivers landing pages in 5–10 business days from brief sign-off to live page. For urgent campaigns with a clear brief and pre-supplied copy, we can compress to 3 business days. The timeline depends on design complexity, copy readiness, and integration requirements (CRM, analytics, payment). Every landing page we deliver includes A/B testing infrastructure, UTM tracking, and conversion analytics configured before launch — these are not optional extras added after the fact. Brief clarity and copy readiness are the most common causes of delay — once those inputs are locked, design takes 1–2 days and development takes 2–4 days.
Technologies we use
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
- PostHog
- Google Analytics 4
- HubSpot
- Resend
- Zapier
Architecture & scalability
- Static generation for sub-second response times
- Zero unnecessary JavaScript — only what the form and analytics require
- Image optimisation with above-fold content prioritised
- Third-party script loading deferred until after page interactive
- Form submissions sent directly to CRM with UTM data preserved
Landing Page Approaches
| Criterion | Custom-Built Landing Page | Landing Page Builder (Unbounce, Instapage) | Website Page Used as Landing Page |
|---|---|---|---|
| Load time | <1.5s LCP | Variable (platform overhead) | Depends on site performance |
| Conversion focus | Designed for single conversion goal | Template-guided | Diluted by navigation and other content |
| A/B testing | Full A/B infrastructure | Built-in A/B tools | Requires separate tooling |
| Customisation | Unlimited | Template-constrained | Within site design system |
| Analytics depth | UTM tracking, funnel events, attribution | Platform analytics | Standard web analytics |
| Best for | High-traffic campaigns with measurable ROI targets | Quick launches with limited customisation needs | Low-budget campaigns with existing site traffic |
Why choose Origin Softwares
Our approach
- Sub-1.5-second LCP on mobile as a delivery requirement, not a stretch goal
- A/B testing infrastructure and funnel analytics wired in at build time
- Conversion frameworks (AIDA, PAS) applied to information hierarchy
- UTM attribution configured so every lead carries campaign source data
Delivery standards
- Single conversion goal defined and locked before design begins
- Mobile-first responsive build with LCP < 1.5s
- Form optimisation with minimal fields and clear validation
- Analytics events on every funnel step
- Cross-browser and cross-device testing
Quality assurance
- Page speed validation on real mobile devices
- Form submission testing across browsers
- UTM parameter preservation verification
- A/B testing infrastructure validation
- Conversion tracking end-to-end verification
Security practices
- Form input validation and sanitisation
- HTTPS enforced with HSTS
- Rate limiting on form submissions
- No sensitive data in client-side code
- GDPR-compliant data handling for lead capture
Performance
- LCP < 1.5s target tested on real mobile hardware
- Zero render-blocking resources
- Images optimised and lazy-loaded below fold
- Third-party scripts deferred or loaded after interaction
- Critical CSS inlined for above-fold content
What you receive
- Production landing page with A/B testing configured
- Analytics dashboard with funnel visualisation
- UTM tracking documentation
- Post-launch performance report (7-day and 30-day)
- Copy and design variant recommendations for A/B testing
Support tiers
- Campaign support — new landing page variants within 3–5 business days
- Optimisation retainer — ongoing A/B testing, copy iteration, and conversion analysis
- Full-service — landing page production for all campaigns on monthly retainer
Why Origin for Landing Page Development
One goal, one brief — before any design
We refuse to start design until the conversion goal and target audience are locked. Ambiguous briefs produce average pages. We make briefs precise.
Speed is a conversion mechanism
Every 100ms of load time reduces conversion. We treat sub-1.5s LCP as a requirement, not a stretch goal — and test it on real mobile devices before launch.
Testing infrastructure is part of the build
A/B testing capability, funnel analytics, and UTM attribution are wired in from day one. You start optimising from first traffic, not after a second development cycle.
Industries we serve
Typical delivery timeline
| Phase | Duration | What happens |
|---|---|---|
| Brief | 1–2 days | Conversion goal, audience, persuasion strategy |
| Design | 2–3 days | Wireframe, UI design, copy review |
| Build | 3–5 days | Production build, analytics, A/B setup |
| Launch | 1 day | Deployment, tracking verification |
Before you start — a checklist
Use this to prepare for your first conversation with us.
- Define the single action you want the visitor to take
- Identify the target audience and what objections they need addressed
- Decide what evidence (social proof, data, testimonials) supports the conversion
- List integrations needed (CRM, email, analytics, payment)
- Confirm who will write the copy and when it will be ready
- Determine A/B testing goals for the first 30 days
Maintenance & support
- A/B testing support with statistical analysis and recommendations
- Copy and design variant production for ongoing testing
- Monthly conversion performance reporting
- Form and integration monitoring
- Campaign-specific landing page production on retainer
“We'd been running the same landing page for two years with a 1.8% conversion rate. Origin rebuilt it from scratch with a proper conversion brief. We're now at 4.3% from the same ad traffic.”
Frequently asked questions
Planning & scope
- How much does a landing page cost?
- Landing page pricing depends on design complexity, copy requirements, number of integrations, and whether A/B testing infrastructure is included. A focused conversion page with analytics and CRM integration is a different investment from a simple contact form page. We scope after understanding the conversion goal and traffic volume — that determines how much instrumentation is worthwhile.
- Can you write the copy or do we supply it?
- We provide a copy brief and structure based on proven conversion frameworks. Most clients supply a first draft and we refine for conversion — headline hierarchy, micro-copy, objection handling, social proof placement. If you need copy written from scratch, we work with specialist copywriters from our network who understand conversion writing specifically.
Technical
- How do you achieve sub-1.5-second load time?
- Static generation for instant server response, zero render-blocking resources, images optimised and lazy-loaded below fold, critical CSS inlined, and third-party scripts deferred until after the page is interactive. We test on real mobile devices on throttled connections — not just lab scores. Every landing page is performance-profiled before launch.
- How does A/B testing work technically?
- We configure feature flags in the codebase or use PostHog to serve variant pages. Conversion events are tracked for each variant with statistical significance calculations. You can test headlines, CTA copy, social proof formats, and page length without developer involvement for each individual test. We provide the first variant recommendations based on conversion best practices.
Engagement & process
- How quickly can you turn around a new landing page?
- 5–10 business days from brief sign-off to live page is standard. We can compress to 3 days for urgent campaigns if the brief is clear and copy is pre-supplied. The constraint is never development speed — it is brief clarity and copy readiness. A rushed page with weak copy will underperform regardless of how fast it shipped.
- Do you manage ongoing A/B testing after launch?
- Yes, on an optimisation retainer. We run tests, analyse results with statistical rigour, and implement winning variants. Each test cycle includes a hypothesis, variant design, deployment, measurement, and recommendation. Typical test cycles run 2–4 weeks depending on traffic volume needed for significance.
Related services
Web Development & CMS
Landing pages are part of our broader web development practice — we build them within or alongside full website projects.
Digital Marketing
Landing pages perform best when paired with targeted ad campaigns — our marketing team handles both sides.
UI/UX Design
Conversion-focused design is a UX discipline — our design team applies research-backed persuasion principles.
Not sure where to start?
Tell us the conversion goal, the audience, and the traffic source — we will tell you whether a landing page is the right approach and what conversion rate is realistic for your market.
Get a free consultation